DUE CARE THEORY

Due care theory does about company owe it to customers based on ideas that buyer and customers not a parallel connection and that customer interests very susceptible to company purposes what in this mean have knowledge and ability that customers have not. Because of producer in the good position, they necessary to give warranty that customer interests not losses by the product that their offering.

The viewpoint of due care said that customers must be depend on producer ability, so not only necessary to give the appropriate product with they claimed, but also necessary to aware in retain in order to not making other hurt by the product eventhough the company explicitly reject to responsibility like this and buyer accept that rejection. Company assumed set at defiance or fobbed of this duty if they failed give attention that should be and require doing to retain in order to others were not losses by used the product. Attention also must be including in the product design, making process, quality control process that used to test and control the production. End then caution, label, and instruction that patched in the product.

The viewpoint of due care sure based on principle that agent have moral owing it to not making others losses. This principle based on the point that somebody must to attends others that have the relationship with him, particularly interdependence relation, like between son and his mother. Moreover, this ethics force that somebody must working hard to know needs and characteristics from others that related with him, to make sure that the attention aimed at needs and qualities from the others.